5 Tips For Managing An Affiliate Marketing Program

Set up payment terms that are reasonable, like net 30 versus all pre-paid, and make sure that the affiliates you work with can agree with that schedule. If your marketing team has difficulty in building a scalable process for recruiting, onboarding, and managing affiliates and partnerships, this might be a wise pick. PartnerStack allows you to create offers, including both flat rate and revenue share options, and manage conversions and payouts from a centralized dashboard.

Either way, you still want to make sure that you have your own affiliate marketing tracking system where you match up each one of those incoming customers to a real purchase on your e-commerce site. Having good tracking data means that you can protect yourself from any discussions that might arise if your company’s sales numbers do not match your affiliate vendors’ numbers. Some basic data may come from e-commerce tracking through Google Analytics, but you also want to ask your backend developer or database administrator if you can get that data directly from your sales management system. If you want to find affiliates that can help drive conversions and boost your revenue, working with an affiliate marketing services provider is an excellent idea. Many businesses who are new to affiliate marketing can benefit from their services. Impact.com, formerly known as Impact Radius, is one of the best influencer and partnership automation platforms in the industry.

affiliate program management

Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor’s degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

Osi Affiliate Software

Since every brand has a unique niche and product, Grovia creates a tailored outreach marketing strategy for the outreach team to execute. A good thing to do is always ask each new affiliate for screenshots of your placement. Understand what types of placement you are getting on their networks and understand what tools they are using.

  • Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program.
  • If it’s a real improvement, see if those new customers are behaving like the long-term 10 sales per day.
  • TUNE, the industry’s most flexible SaaS platform for managing affiliate marketing partnerships across mobile and web.
  • They also provide tracking solutions that are customized to your company’s unique affiliate program.
  • Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you.
  • Ambassador is a B2B and consumer brand referral engine that is utilized by small businesses and large corporations alike.

With OPM agencies, you don’t need to invest into training or factor in benefits or payroll taxes. Ten solid options for taking your affiliate marketing campaigns to the next level. There’s a lot of features out there, so it’s important to take time to plan what you’d like to see in your affiliate marketing software—features, reporting capabilities, and ease of use—before diving in.

Know Where Your Affiliate Partners Are Advertising

In the list above, we have not just focused on partner platforms, but also listed digital marketing agencies that can help you identify new opportunities, drive cost efficiencies, and maximize your ROI. Bringing on an expert might be a wise idea if you have been trying your hand at affiliate marketing, but are unable to connect with experienced partners. Impact doesn’t just work with merchants; they also help publishers, content creators, and influencers find relevant affiliate programs to partner with, in the same vein as popular affiliate networks like Shareasale. IAffiliate Management is essentially an affiliate marketing management agency designed to help businesses grow. They have a highly experienced affiliate management team and have worked with numerous big names, including myFICO and Home Chef. Grovia is one of the best affiliate management services in the performance marketing industry.

Ambassador is a B2B and consumer brand referral engine that is utilized by small businesses and large corporations alike. Their software makes it simple to harness the power of recommendation and word-of-mouth marketing opportunities. Ambassador streamlines the process into easy-to-create, targeted referral campaigns, and offers a sleek interface for management and insights.

We strive to provide easy to read reviews that will help you choose which ecommerce platform is right for you. We maintain an affiliate relationship with some of the products reviewed as well, which means we get https://xcritical.com/ a percentage of a sale if you click over from our site . Feel free to follow us on Twitter, comment, question, contact us at and ENJOY. It’s a comprehensive partner solution that’s trusted across the industry.

If you are selling a free-to-play mobile game that has a zero download cost but in-game virtual goods, you need to be very good with your data. You can determine how many days an average player will keep playing your game and how much and when that player pays for in-game items. Keeping acquisition costs below the revenue per player is the first step, but you will also need to understand how many days it takes for every affiliate channel to pay-back that cost. It could take many months for certain channels to be profitable against just the marketing spend, making proper affiliate marketing management a must. There are numerous affiliate management agencies — also known as “OPM” firms — out there . The specific services may include competitive and gap analyses, affiliate program setup, affiliate onboarding, affiliate program optimization, compliance policing, etc.

Unveiling The Upsurge Of Affiliate Programs Student Advice collegian.psu.edu – The Daily Collegian Online

Unveiling The Upsurge Of Affiliate Programs Student Advice collegian.psu.edu.

Posted: Tue, 27 Sep 2022 21:07:00 GMT [source]

However, their affordable pricing plans make them a fantastic choice for businesses looking to hire an experienced team for managing their affiliate program. If one of your affiliates goes from 10 sales per day to 1,000 sales on a random Wednesday, you should first check if everything looks correct or whether there are data errors. If it’s a real improvement, see if those new customers are behaving like the long-term 10 sales per day.

Their targeted market goes beyond promotional codes and content affiliations and works to manage business partners, media partners, and social media influencers as well. Their software comes jam-packed with features to keep onboarding and management of affiliates simple. They also provide tracking solutions that are customized to your company’s unique affiliate program. OSI Affiliate is an affordable and simple to use affiliate marketing software that is great for beginners to the affiliate marketing game.

Tips For Managing An Affiliate Marketing Program

It’s an all-in-one partnership platform designed to help businesses automate and scale their partnerships and reach. They offer several plans to help businesses find the top affiliates in their respective niches. From writing email content to recruit new affiliates to text link placements, they cover everything. EBrandz also helps businesses draft and complete agreements with affiliates, setup product feeds, and they will also write affiliate page content for their client’s websites. They have a comprehensive Partner Discovery platform that you can use to identify content creators with primed audiences who’d be interested in your product.

TUNE, the industry’s most flexible SaaS platform for managing affiliate marketing partnerships across mobile and web. Naj Ahmed is an experienced content marketer and copywriter with a focus on SaaS offerings, startups, digital agencies, and ecommerce businesses. He’s worked closely with founders and digital marketers over the past eight years to produce articles, eBooks, newsletters, and guides. PartnerStack is very similar to Impact as they also have their own Partner Program, which is essentially an affiliate network of sorts geared towards publishers and content creators. Through the Program, PartnerStack helps affiliates connect with different brands and gain access to new resources. PartnerStack is one of the best partner platforms designed primarily for SaaS businesses in mind.

affiliate program management

From helping you discover and recruit new affiliates to finding new opportunities, Impact offers a full suite of services packaged into one. Spend time cultivating the best program partners and cut non-profitable dead weight affiliates. Ecommerce Platforms is a review site that shows the good, great, bad, and ugly of online store building software.

Affiliate Marketing Softwares That Are Worth Your Time

Publishers can easily browse through different affiliate programs and join those that best align with their niche. Everflow is the most popular affiliate marketing software on the market and with good reason. Its features allow you to easily track, analyze, and manage an unlimited amount of marketing campaigns in a second user interface. Their analytics are impressive and make it easy to view trends and identify well and under-performing campaigns. Everflow also features an incredibly powerful anti-fraud toolset which allows you to protect yourself and your affiliate partners from fraudulent clicks and users.

affiliate program management

They also work with partners to create and send affiliate newsletters on their behalf and track metrics closely to evaluate performance results. This is a great way of figuring out whether the marketing channel you’re exploring is bringing in new customers and its contribution to overall revenue growth. Instead of hiring a marketing manager and bringing on a full marketing team, using an affiliate marketing service seems more sense, especially if your digital marketing focus is primarily on affiliate marketing. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products.

How The Teamwork Affiliate Program Works

Hire someone who, actually, knows how to develop, grow, protect, and optimize your affiliate program. This marketing program of yours is a serious cross-channel endeavor, which must be treated as such. Otherwise, you run the very real risk of hurting the brand, cannibalizing your affiliate management system own marketing efforts, and flushing real dollars down the toilet. BenchmarkONE is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation.

Develop a growth strategy that’s designed to help you boost revenue and grow your brand reach. Affiliate marketing is simplified as paying someone to send qualified visitors to buy your product. When a product is purchased, then that someone receives a commission from the sale of the product. Access to a dedicated affiliate manager to ensure you’re making the most of the program.

Affiliate marketing is one of the most powerful tools in your digital marketing toolkit. A successful affiliate marketing campaign can help you find exceptionally high-quality leads without extraneous advertising costs. If you want to move away from conventional coupon or loyalty-based affiliate programs and streamline your workflows to maximize revenue, Impact can help you. If you feel that your performance marketing efforts are not up to the mark and you need professional assistance to improve results, iAffiliate management might be just what you are looking for. Grovia can help businesses identify new opportunities and offers full-scale recruitment solutions to businesses to scale outreach and quickly bring on new affiliates on board.

Affiliate Program Management: Definition, Approaches, Risks

Become a Teamwork affiliate today to earn while promoting our trusted software. Cata and his colleagues managed to help me find the best tools to manage my website, even though I am far from technical. They also have plenty of flexible integrations available for software, including Stripe, Slack, Salesforce, Recurly, Google Sheets, PipeDrive, and Chargebee. Maximize ROAS by optimizing existing affiliate channels or exploring new ones. One of the best features of Grovia’s Partner Discovery tool is the ease of collecting the right contact at each company. Contact information is verified, so you don’t have to worry about wasting your time.

The 5 Best Affiliate Management Services

Working with affiliate management services allows you to find partners and affiliates that align with your business. They help with partner activation and take out the legwork from affiliate program management, thus allowing brands to focus more on growth and adopt a more data-driven approach to affiliate marketing. Many affiliate management services providers do the job that you’d expect from an affiliate management agency, though they cost considerably less. Keep in mind that affiliate management services are different from affiliate networks. Affiliate networks simply act as intermediaries, helping publishers connect with different affiliate programs.


Do not forget, you are paying for them, so spend your money on good customers . And now you wait for the millions of people to come to your site and buy, buy, and buy! Unfortunately, that doesn’t always work because there are so many new products, and shoppers are continuously bombarded by competing ads everywhere they click. Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. To make the leap into affiliate marketing, you’ll need some help to build and manage your campaigns.

They also offer migration assistance, helping businesses seamlessly migrate from their existing affiliate solutions to Impact’s platform. At long last, if you have done your affiliate marketing management correctly, you will have found new channels to reach those millions of customers who are perfect for your product. If you do decide to task someone with the management of your affiliate program, make sure it’s aprofessional.

It allows for easy creation of automated partnerships and referral programs. Their software allows for you to easily manage your campaigns all in one place with email templates, excellent reporting, and even discount code management. They specialize in paid search and performance marketing, helping businesses connect with new partners and affiliates to improve their online marketing efforts. Finding the right affiliates is quite difficult, especially for growing brands with limited budgets. With the help of reputable affiliate management services, you can quickly and efficiently maximize your revenue with affiliate marketing. Because you have to pay either a set dollar amount per sale or a percentage of total sales, it’s essential to confirm the source of every sale.

If it looks profitable, then open your budget and see if you can again replicate that success by getting 10,000 sales from them. You need to understand how much revenue and margin that you think you’re going to make per each customer lead before you can start negotiations on how much you will pay in affiliate commissions. Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. The resources from ecommerce-platforms.com helped me find the right tools and to kickstart our marketing strategy. EBrandz has a host of testimonials on its site, including lots of case studies about how they have helped large businesses like Tata Indicom, Reliance, and Mercedes-Benz grow.